https://www.jay-parekh.com/about daily 0.75 2026-04-14 https://images.squarespace-cdn.com/content/v1/681130dfbb2b6c7c4f5ce013/87440024-2ac5-437d-873f-e299add3879b/IMG_1237.JPG https://www.jay-parekh.com/home daily 1.0 2026-04-14 https://images.squarespace-cdn.com/content/v1/681130dfbb2b6c7c4f5ce013/c6a51eb8-7456-4809-a57a-0eeabbdee710/LVP-AED-06537-01+CALM+Case+Study+Edit_OUTDOOR_0431_1.gif https://images.squarespace-cdn.com/content/v1/681130dfbb2b6c7c4f5ce013/5c2eb7b3-195c-4afd-8ffa-652aaa16e9e7/25+GIF.gif https://images.squarespace-cdn.com/content/v1/681130dfbb2b6c7c4f5ce013/7968ea14-9beb-4a5d-bb3c-e5c1a74f7690/coppafeel4.gif https://images.squarespace-cdn.com/content/v1/681130dfbb2b6c7c4f5ce013/6716e124-19ee-4abf-b803-4aa7845e6f33/aviva+gif+1.gif https://images.squarespace-cdn.com/content/v1/681130dfbb2b6c7c4f5ce013/b8364df5-73e3-437c-bdc3-07aa32b0ac6e/Penguin_+Inside+Stories_1.gif https://images.squarespace-cdn.com/content/v1/681130dfbb2b6c7c4f5ce013/4787e1ea-d77d-4b74-83fa-7829420f7dbd/psuclgif.gif https://www.jay-parekh.com/aviva daily 0.75 2026-08-25 https://video.squarespace-cdn.com/content/v1/681130dfbb2b6c7c4f5ce013/cd11fe7f-fd17-44e2-add1-bbb5cbdf7967/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/681130dfbb2b6c7c4f5ce013/cd11fe7f-fd17-44e2-add1-bbb5cbdf7967/thumbnail aviva Aviva – Bad things keep happening at Gino’s eponymous restaurant. Luckily, there’s one good thing in his life: his insurance-savvy daughter. https://www.jay-parekh.com/penguin daily 0.75 2026-08-25 https://video.squarespace-cdn.com/content/v1/681130dfbb2b6c7c4f5ce013/09f0280a-cb90-4b29-9920-416f5d973ab7/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/681130dfbb2b6c7c4f5ce013/09f0280a-cb90-4b29-9920-416f5d973ab7/thumbnail penguin Penguin Inside Stories & Parrot – Black, White and Yellow Pencil winning submissions for D&AD New Blood https://video.squarespace-cdn.com/content/v1/681130dfbb2b6c7c4f5ce013/e832c773-5da7-419f-91d3-c2dc23dfb518/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/681130dfbb2b6c7c4f5ce013/e832c773-5da7-419f-91d3-c2dc23dfb518/thumbnail penguin Penguin Inside Stories & Parrot – Black, White and Yellow Pencil winning submissions for D&AD New Blood https://www.jay-parekh.com/playstationucl daily 0.75 2026-08-25 https://video.squarespace-cdn.com/content/v1/681130dfbb2b6c7c4f5ce013/99deb767-9bbc-4f88-a9b4-3ad0be21479e/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/681130dfbb2b6c7c4f5ce013/99deb767-9bbc-4f88-a9b4-3ad0be21479e/thumbnail playstation x ucl PlayStation characters meet the world of football in one of the world’s most iconic sponsorships. https://www.jay-parekh.com/nationallottery daily 0.75 2026-08-25 https://video.squarespace-cdn.com/content/v1/681130dfbb2b6c7c4f5ce013/55086ca1-3d5c-4c51-811d-aa6988d61b27/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/681130dfbb2b6c7c4f5ce013/55086ca1-3d5c-4c51-811d-aa6988d61b27/thumbnail national lottery National Lottery Christmas – People say falling in love is like winning the lottery. But what if you won both? https://www.jay-parekh.com/archive daily 0.75 2026-08-18 https://www.jay-parekh.com/calm daily 0.75 2026-08-25 https://images.squarespace-cdn.com/content/v1/681130dfbb2b6c7c4f5ce013/d9b614c7-d034-493a-89d1-653a05c33aa5/calmballoons.jpg https://images.squarespace-cdn.com/content/v1/681130dfbb2b6c7c4f5ce013/144c1a0f-b7d0-497e-89da-577f473ee406/Looking+over+Balcony.jpg https://images.squarespace-cdn.com/content/v1/681130dfbb2b6c7c4f5ce013/fbbb9e1f-2508-4b8c-962b-186a987d85ce/Westfield+High+Wide+Shot.jpg https://images.squarespace-cdn.com/content/v1/681130dfbb2b6c7c4f5ce013/132985b0-00f7-407a-8361-f1d11277a637/Two+Women+Embrace.jpg https://images.squarespace-cdn.com/content/v1/681130dfbb2b6c7c4f5ce013/e00cd141-f5ee-4b2a-b8fd-d96357721c50/Screenshot+2026-10-09+at+16.06.01.png https://images.squarespace-cdn.com/content/v1/681130dfbb2b6c7c4f5ce013/71bea3f9-bc92-4a74-a2e6-a880e15e2c66/A_0347.MXF.11_51_22_10.Still001.jpg https://images.squarespace-cdn.com/content/v1/681130dfbb2b6c7c4f5ce013/e42c9080-f7a5-4295-b872-0731d9230667/LVP-AED-06537-01+CALM+Case+Study+Edit_V16.00_00_56_13.Still004.jpg https://video.squarespace-cdn.com/content/v1/681130dfbb2b6c7c4f5ce013/030fb088-6fd8-4635-92d5-2e0e2b4297de/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/681130dfbb2b6c7c4f5ce013/030fb088-6fd8-4635-92d5-2e0e2b4297de/thumbnail calm CALM Missed Birthdays – 6,929 birthday balloons. One for every young person who took their own life in the last decade. https://video.squarespace-cdn.com/content/v1/681130dfbb2b6c7c4f5ce013/e1280068-4f63-478a-967c-a4ce5b02ab77/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/681130dfbb2b6c7c4f5ce013/e1280068-4f63-478a-967c-a4ce5b02ab77/thumbnail calm CALM Missed Birthdays – 6,929 birthday balloons. One for every young person who took their own life in the last decade. https://video.squarespace-cdn.com/content/v1/681130dfbb2b6c7c4f5ce013/1e9cc906-b4f5-42f4-9743-0b913b6f2e65/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/681130dfbb2b6c7c4f5ce013/1e9cc906-b4f5-42f4-9743-0b913b6f2e65/thumbnail calm CALM Missed Birthdays – 6,929 birthday balloons. One for every young person who took their own life in the last decade. https://video.squarespace-cdn.com/content/v1/681130dfbb2b6c7c4f5ce013/b9572e63-4599-4305-8b38-8a828608ae6a/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/681130dfbb2b6c7c4f5ce013/b9572e63-4599-4305-8b38-8a828608ae6a/thumbnail calm CALM Missed Birthdays – 6,929 birthday balloons. One for every young person who took their own life in the last decade. https://video.squarespace-cdn.com/content/v1/681130dfbb2b6c7c4f5ce013/5f07191b-50db-4be7-bab5-d8dba39ce4aa/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/681130dfbb2b6c7c4f5ce013/5f07191b-50db-4be7-bab5-d8dba39ce4aa/thumbnail calm CALM Missed Birthdays – 6,929 birthday balloons. One for every young person who took their own life in the last decade. https://video.squarespace-cdn.com/content/v1/681130dfbb2b6c7c4f5ce013/030fb088-6fd8-4635-92d5-2e0e2b4297de/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/681130dfbb2b6c7c4f5ce013/030fb088-6fd8-4635-92d5-2e0e2b4297de/thumbnail calm CALM Missed Birthdays – 6,929 birthday balloons. One for every young person who took their own life in the last decade. https://www.jay-parekh.com/coppafeel daily 0.75 2026-08-25 https://video.squarespace-cdn.com/content/v1/681130dfbb2b6c7c4f5ce013/fc6da2f3-bc6a-404f-9b0b-d5f890fde59e/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/681130dfbb2b6c7c4f5ce013/fc6da2f3-bc6a-404f-9b0b-d5f890fde59e/thumbnail coppafeel Coppafeel – People think breast cancer only happens to older women. They're wrong. https://www.jay-parekh.com/calm-1 daily 0.75 2026-09-23 https://images.squarespace-cdn.com/content/v1/681130dfbb2b6c7c4f5ce013/144c1a0f-b7d0-497e-89da-577f473ee406/Looking+over+Balcony.jpg https://images.squarespace-cdn.com/content/v1/681130dfbb2b6c7c4f5ce013/132985b0-00f7-407a-8361-f1d11277a637/Two+Women+Embrace.jpg https://images.squarespace-cdn.com/content/v1/681130dfbb2b6c7c4f5ce013/ee9d266f-1387-4154-bb09-9f3e39c32d7e/030724_WAD_BCAM_0241.MP4.08_45_32_15.Still001.jpg https://images.squarespace-cdn.com/content/v1/681130dfbb2b6c7c4f5ce013/71bea3f9-bc92-4a74-a2e6-a880e15e2c66/A_0347.MXF.11_51_22_10.Still001.jpg https://images.squarespace-cdn.com/content/v1/681130dfbb2b6c7c4f5ce013/e42c9080-f7a5-4295-b872-0731d9230667/LVP-AED-06537-01+CALM+Case+Study+Edit_V16.00_00_56_13.Still004.jpg https://images.squarespace-cdn.com/content/v1/681130dfbb2b6c7c4f5ce013/3c93e317-db08-476d-bf9d-8333c00f73e5/A_0323.MXF.11_01_16_10.Still002.jpg https://images.squarespace-cdn.com/content/v1/681130dfbb2b6c7c4f5ce013/d810f528-e9e7-49ee-b10c-842a2ea3aec5/CALM_MissedBirthdays_Press_Selects_240916.00_08_53_07.Still006.jpg https://video.squarespace-cdn.com/content/v1/681130dfbb2b6c7c4f5ce013/030fb088-6fd8-4635-92d5-2e0e2b4297de/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/681130dfbb2b6c7c4f5ce013/030fb088-6fd8-4635-92d5-2e0e2b4297de/thumbnail calm (Copy) CALM Missed Birthdays – 6,929 birthday balloons. One for every young person who took their own life in the last decade. https://video.squarespace-cdn.com/content/v1/681130dfbb2b6c7c4f5ce013/6f2e11c4-1f41-46df-8a4d-917c56b5e18a/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/681130dfbb2b6c7c4f5ce013/6f2e11c4-1f41-46df-8a4d-917c56b5e18a/thumbnail calm (Copy) CALM Missed Birthdays – 6,929 birthday balloons. One for every young person who took their own life in the last decade. https://video.squarespace-cdn.com/content/v1/681130dfbb2b6c7c4f5ce013/e1280068-4f63-478a-967c-a4ce5b02ab77/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/681130dfbb2b6c7c4f5ce013/e1280068-4f63-478a-967c-a4ce5b02ab77/thumbnail calm (Copy) CALM Missed Birthdays – 6,929 birthday balloons. One for every young person who took their own life in the last decade. https://video.squarespace-cdn.com/content/v1/681130dfbb2b6c7c4f5ce013/c4c9685e-69eb-4d7a-81c5-848145c8aef3/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/681130dfbb2b6c7c4f5ce013/c4c9685e-69eb-4d7a-81c5-848145c8aef3/thumbnail calm (Copy) CALM Missed Birthdays – 6,929 birthday balloons. One for every young person who took their own life in the last decade. https://video.squarespace-cdn.com/content/v1/681130dfbb2b6c7c4f5ce013/5f07191b-50db-4be7-bab5-d8dba39ce4aa/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/681130dfbb2b6c7c4f5ce013/5f07191b-50db-4be7-bab5-d8dba39ce4aa/thumbnail calm (Copy) CALM Missed Birthdays – 6,929 birthday balloons. One for every young person who took their own life in the last decade.